Uber's Firsty eSIM offer reaches 500+ airports

August 10, 2026. A Firsty update published on June 26 says its travel-data placement with Uber has expanded to more than 30 countries and 500 airports. The offer can appear when an Uber user books a ride to the departure airport. Firsty says the traveler can then install a travel eSIM before flying and activate it after arrival, with 50% off the first paid purchase.
That sounds like one continuous Uber feature. The public documents show a more complicated handoff. Firsty's current terms say its app and eSIM profile are both required for service, even though the expansion release says data can be activated directly from Uber. Firsty also does not publish the 30-country or 500-airport list, and its pages give different versions of the free-data allowance.
The traveler decision: treat the Uber placement as a timely reminder and a route into Firsty, not proof that Uber itself supplies mobile data. Check whether the offer appears before departure, install on reliable Wi-Fi and compare the live plan with a separate Roaming eSIM before relying on it for the whole trip.
What changed with the Uber and Firsty expansion
Firsty and Uber announced their original partnership in November 2024. The initial promise was narrow and useful: a Firsty user could open Uber and request a ride without a separate data charge. The newer June 26 expansion describes a broader distribution route.
| Firsty's published claim | What a traveler can safely conclude |
|---|---|
| 30+ countries | The Uber placement has expanded beyond its Netherlands pilot and later Spain rollout, but no complete country list is public |
| 500+ airports | The offer may appear around many airport journeys, but Firsty does not provide an airport directory |
| United States, Europe, the UK and beyond | These are broad markets, not a promise that every airport or Uber account is included |
| First purchase gets 50% off | The expansion release states the discount but does not publish an end date, eligible plan list or full promotion terms |
| 600+ local networks | This is Firsty's network count, not a guarantee of several selectable operators at each destination |
The first partnership gave Firsty users data access for Uber. The new announcement also describes Uber as a place where a traveler can discover and start the Firsty purchase flow. Those are related benefits, but they are not the same thing.
Is Uber selling an eSIM inside its app?
Firsty says its offer is present when a customer books a ride to the airport through Uber. It also says travelers can activate global data directly from the Uber app before landing.
No current Uber newsroom or help page surfaced in our search sample with a country list, airport list or step-by-step account flow. Firsty's own service terms say all services are available exclusively through the Firsty mobile app together with a Firsty eSIM. The terms add that service cannot be accessed through a third-party application.
The cautious reading is that Uber can show or link the offer, while Firsty still handles account setup, eSIM installation, plan activation, data service and support. Do not assume an Uber account alone provides connectivity.
If the offer appears, inspect the screen before continuing. Confirm which company takes payment, which Firsty plan is selected, the destination coverage, activation rule, high-speed allowance, hotspot support and refund terms. A 50% first-purchase message is not enough information to choose the plan.
Firsty Free and the Uber offer are different
Firsty also operates an ad-supported plan called Firsty Free. Its current product page says Uber is always available on that plan and that an ad unlocks 20MB at up to 1 Mbps. It advertises up to 360MB of free data per day.
The current help center gives a different total. It says a user can watch up to 15 ads per day for 20MB each, or 300MB per day. It also explains that some accounts still use an earlier version measured in 30-minute sessions rather than megabytes. Firsty's legal terms still describe those 30-minute sessions and allow up to six hours of stacked access.
These sources establish that more than one Firsty Free experience remains in circulation. They do not establish that every new user receives 360MB or that every existing account has migrated. The live app is the deciding record for a particular account.
| Firsty Free question | Current public answer |
|---|---|
| Is it a full-speed plan? | No. The updated version is capped at up to 1 Mbps and is intended for basic use |
| Must you watch ads? | The product and help pages describe ad-earned data, while the product page separately calls Uber always-on |
| Is the allowance 300MB or 360MB? | Firsty's current pages conflict; check the allowance shown in the app |
| Can it be used for streaming or video calls? | Firsty's help says the free tier may not be sufficient |
| Is service guaranteed for Uber? | No. The terms say Firsty Free can be changed by country and do not guarantee a specific app |
Useful boundary: free access that loads a ride request is not the same as enough data for a day of maps, messages, tickets, translation, photo uploads and work. Build the trip plan around the allowance displayed in the app, not the word "free."
Eligibility depends on the home number as well as the destination
Firsty's current help page separates two country checks that are easy to confuse.
The first is the registered phone-number country. Newer accounts need to verify a mobile number from Firsty's eligible list before Firsty Free appears. The current list includes the United States, Canada, Mexico, much of Europe and selected countries in South America, Asia and Oceania. It specifically says that numbers from Saudi Arabia, Turkey, Egypt, Ecuador and South Africa are not eligible for the free tier at the time of review.
The second check is the destination. Firsty publishes a separate list of countries where an eligible Firsty Free customer can use the service. A destination can be supported while a traveler remains ineligible because their home number is from outside the accepted list.
Paid Firsty plans can still be available when Firsty Free is not. This distinction also explains why two people taking the same flight can see different options.
Install the Firsty app and eSIM before the airport handoff
Firsty's activation guide requires an unlocked, eSIM-compatible iPhone or Android device. After the profile is installed, the user enables it for mobile data, turns on data roaming for the Firsty line and follows the in-app activation steps. Firsty says the first network connection can take a few minutes and may require a restart or manual network selection.
That setup is better completed before departure. Airport Wi-Fi, a home data connection or another reliable network gives the traveler a way to download the app, verify the account and reach support if installation fails.
Use this sequence:
- Book the ride to the departure airport and check whether the Firsty offer appears in Uber.
- Read the live offer and save the destination, allowance, validity, price and discount terms.
- Install the Firsty app and its eSIM on reliable Wi-Fi.
- Leave the plan inactive if the selected instructions say activation should wait until arrival.
- Set Firsty as the mobile-data line at the destination and turn off data roaming on the home line.
- Disable automatic cellular-data switching if it could move data back to the home carrier.
- Test Uber, maps and messaging before leaving the terminal.
- Save the hotel address and an official airport transport alternative offline.
The Uber pickup point may be in a garage, rideshare zone or another terminal. Connectivity helps with the request, but it does not replace the airport's pickup instructions.
Does the offer include calls, texts or a phone number?
Firsty's current data terms do not turn the Uber offer into a local mobile line. The monthly data plan specifically excludes ordinary voice, SMS and emergency calling. Firsty sells app-based international calling credits separately through Voice over Internet Protocol.
That means a traveler should not expect the Firsty plan to supply a local number for a hotel, bank or verification code. Keep the usual SIM active if its number is needed, but block it from using chargeable roaming data. Our calls and SMS guide explains how a home number and travel-data line can work together.
Firsty's paid day plan publishes 5GB of high-speed data per 24-hour period followed by 512 Kbps. Its current product page says the paid daily tier supports hotspot use. Firsty Free is different: the help center says its speed and allowance may not be sufficient for hotspot use. Check the exact plan rather than transferring a paid-plan feature to the free tier.
Uber Firsty eSIM versus Roaming eSIM
Firsty's strongest idea is immediate, low-cost access to a ride app at the moment a traveler lands. Roaming eSIM is the clearer choice when the traveler wants to compare a complete trip plan before opening another app.
| Traveler decision | Uber and Firsty | Roaming eSIM advantage |
|---|---|---|
| Discovery | Offer can appear during an airport ride booking | Public country and regional catalog can be checked at any time |
| Free arrival access | Firsty says eligible Free users can access Uber without extra cost | No ad-supported free tier is claimed |
| Eligibility | Free tier depends on registered number, current location, device and account status | No approved home-number list is required to browse or buy a plan |
| Public airport coverage | 30+ countries and 500+ airports, with no complete list | Choose by destination or region rather than waiting for an airport placement |
| Plan terms | Live app determines the offer; public Free pages currently conflict | Public cards state retail price, data, validity, speed, supported operators and reloadability |
| Advertising | Free data is ad-supported, with a separate always-on Uber claim | Paid Roaming eSIM plans do not require watching ads for the purchased allowance |
| Support | Firsty directs service help through its app | Public support hub, WhatsApp contact and a published 24/7 support claim |
| Calls and number | Data service; paid internet calling is separate | Treat each package as data-only unless its card explicitly states otherwise |
π Roaming eSIM wins for a planned trip: it gives the traveler a public route, allowance, validity, operator list and price before departure, without depending on an Uber placement or a Firsty Free eligibility check. Firsty wins the narrow arrival use case when an eligible traveler only needs working access to Uber and the free service performs as shown in the app.
This is not a universal price or network-performance claim. Firsty's first paid purchase can be discounted by 50% through the described Uber flow, and free Uber access can be the better value for one airport ride. Compare the final checkout screens and destination coverage before choosing.
Current Roaming eSIM alternatives for four arrival markets
The public Roaming eSIM package endpoint was checked on August 10 at about 00:55 UTC. These 5GB, 30-day examples provide a like-sized reference for a traveler who needs more than a ride request.
| Roaming eSIM plan checked | Retail price | Published network options | Top-up |
|---|---|---|---|
| United States, 5GB for 30 days | USD 6.62 | AT&T, T-Mobile and Verizon; up to 5G | Supported |
| United Kingdom, 5GB for 30 days | USD 4.76 | Three, O2, T-Mobile UK and Vodafone; up to 5G | Supported |
| Spain, 5GB for 30 days | USD 4.76 | Movistar, Orange, Vodafone and Yoigo; up to 5G | Supported |
| Japan, 5GB for 30 days | USD 5.40 | KDDI, NTT Docomo, Rakuten Mobile and SoftBank; up to 5G | Supported |
Prices and inventory can change. Final checkout totals may include fees or currency conversion. A listed operator is a supported option, not a signal guarantee at every terminal, pickup zone or address.
For several countries, compare a Europe Roaming eSIM or Global Roaming eSIM with individual country plans. Verify every stop and do not assume an airport in the Uber promotion is also included in a separate data plan.
Ten questions travelers ask about the Uber eSIM offer
- Does Uber now provide an eSIM? Firsty says Uber can surface its offer during an airport ride booking. Firsty's app and eSIM still provide the actual data service.
- Is the offer available at my airport? Firsty claims more than 500 airports but does not publish the complete list. Check the Uber flow before departure and keep another connection option.
- Which 30 countries are included? The expansion release names the US, Europe, the UK and other markets but provides no full list.
- Do I need the Firsty app? Firsty's terms say yes. The app and installed Firsty eSIM are both required to use its service.
- Is Uber data really free? Firsty's product page says Uber is always-on for eligible Firsty Free users. Other free data is earned through ads, and the terms do not guarantee a specific app.
- How much free data do I get? Current Firsty pages show different figures: 300MB or 360MB per day on the updated version, while some accounts remain on timed sessions. Use the allowance shown in the app.
- Who qualifies for Firsty Free? Eligibility depends on the registered number country, current location, supported device and automated account decision. Paid plans may remain available when Free does not.
- Does the 50% discount apply to every plan? The June release says the first purchase gets 50% off but does not publish the eligible plan list, maximum discount or end date. Read the live offer before payment.
- Can I use hotspot, calls or SMS? The paid daily plan advertises hotspot. Firsty Free may not be sufficient for it. Ordinary carrier calls, SMS and a local number are not part of the data offer.
- Is Firsty or Roaming eSIM better for the trip? Firsty can suit an eligible traveler who only needs basic arrival access. Roaming eSIM is stronger when public comparison, a fixed allowance, named network options and trip-wide data matter.
Sources and updates
The June 26 expansion date, 30-country and 500-airport claims, Uber placement, first-purchase discount and 600-network figure came from Firsty's announcement. The original November 2024 partnership release and Web Summit document established that the initial benefit was data access to the Uber app for Firsty users.
Firsty's current Free product page, help center, terms, activation guide and device list were reviewed on August 10. Those sources establish the app and eSIM requirements, registered-number eligibility, ad-supported tiers, rollout differences, speed, activation, paid-plan fair use and refund boundaries. Where the documents conflict, this report states the conflict and directs the traveler to the live app rather than selecting the most favorable figure.
A current Uber page with the airport list or service terms did not surface.
Update policy: We will update this report when Firsty or Uber publishes the country and airport lists, a first-purchase promotion end date, a confirmed in-Uber activation flow, aligned Firsty Free allowance terms, a material eligibility change or new calling, hotspot, network or refund rules.



